Company Profile

Who We Are

Shenzhen Apex Store Solutions CO., LTD. (short as:APEX), founded in 2005, is a professional manufacturer of commercial display systems and retail fixture solutions.
Our display solutions serve a wide range of industries, including cosmetics and skincare, consumer electronics, vape and tobacco retail, food and beverage, jewelry and luxury goods, home and living, healthcare, hospitality, and chain retail environments worldwide.
We provide customized services ranging from display fixture design to Full Store Solutions and Shop-in-Shop concepts.
With factories in Shenzhen and Huizhou, over 20,000㎡ production space, 200+ employees, and 200+advanced manufacturing equipments, we support global brands from concept to mass production.

Why Choose Us

20+ years of industry experience
OEM & ODM Manufacturing Expertise
Multi-Material Manufacturing: Metal, Wood, Acrylic,  LED
Integrated Processes: CNC Machining, Laser Cutting, UV Printing, Electroplating & Hot Stamping
One-Stop Service from Design to Production
Stable Delivery for Global Projects

Trusted Worldwide

APEX products are exported to 100+ countries and regions, mainly serving North America, Europe, the Middle East, and Asia.
Successfully Passed Factory Audits from Global Brands: L’Oréal, AEON, Disney
Management & Social Compliance: ISO9001, SGS, BV, TÜV, SEDEX
Product Compliance: CE, UL, RoHS, REACH

Our Mission

To promote industry process, to lead the industry trends.

Our Value

Superior quality builds the foundation; prominent service wins customer's heart.

Our Faith

Honesty, superior quality, innovation and win-win strategy.

Peter Fu
Founder

Peter was born in a small poor mountain village in Hunan, he always had a passion for reading and painting since he was young, which set him apart from his peers. Peter believes that anything is possible and strives to do the best in everything. His elementary school teacher recognizing his potential, praised him was an excellent student with lofty aspirations.

After graduating from college, Peter became an art teacher, the job is a very stable and enviable job. But Peter thought that life should not be complacent with the current situation, and there are still many possibilities in the future. On one fateful day, Peter made the bold decision to give up his teaching career to become a hand-painted designer. He immersed himself in this new profession, often staying up all night to perfect his craft. As time went on, Peter began to realize that this job was making him more introverted. Spending long hours alone, engrossed in his work, had isolated him from the outside world. Peter believes that excellent people should output, not just be accepted and input.

With a desire to challenge himself further, Peter decided to venture into sales. As a novice salesman, Peter had no salary and was completely on his own. He initially lacked clear goals and direction, blindly developed clients through various means including visit numerous office buildings, scouring contact numbers on the websites…After some time, Peter realized that this approach was futile and inefficient, he decided to reflect on his previous methods and make necessary changes to his strategy. Through a series of repeated failures, Peter constantly analyzed, contemplated, and improved his sales techniques. After two years of unremitting efforts, Peter finally became a formal salesman. In 1995, his monthly income reached 5000 RMB, a substantial amount in China at that time.

However, Peter believed that relying solely on individual efforts in business development had its limitations, this approach only offered short-term benefits and was highly unstable. It was at this pivotal moment that Peter crossed paths with the boss of a prominent Hong Kong company. Impressed by Peter’s determination, skills, and potential, the boss offered him a position as a business manager within the company. So Peter started to lead a team, learned how to lead a team, and worked hard to improve his management ability. Soon, under Peter’s guidance, the team flourished, and the company’s performance has achieved significant success.

In 2005, with knowledge and experience, Peter founded his own company- APEX. The company specialized in manufacturing and selling display racks and various acrylic products. Throughout his entrepreneurial journey, Peter never stopped learning. He understood the importance of communication with clients and continuously sought their feedback to improve company’s products and services. Peter also focused on enhancing the company’s organizational structure and management methods, creating an environment that fostered growth and encouraged everyone in the team to unleash their full potential. With the efforts of Peter and the team, APEX quickly gained recognition for its excellent product quality and excellent customer service, attracted customers from all over the world, and soon became a leader in the industry.

Our History

APEX was established on August 23
2005
Registered our own brand "APEX"
2010
Passed TUV certificate
2014
Passed "AEON" factory audit
2017
Passed RHOS, CE, UL certificates
2019
Build and cohesive full-service system
2021
Creating a future filled with possibilities
2023
2008
Expand production capacity
2012
Passed ISO9001 and BV certificates
2016
Passed SGS certificate
2018
Be identified as "high-tech enterprise"
2020
Passed L'Oreal Audit
2022
Established APEX Huizhou branch

Our Factories

Our Exhibitions

We make ideas real.
Contact us now to get catalog and discuss new designs!
We will approach every requirement from you with genuine enthusiasm.

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