APEX recently participated in VAPE CLUB SHOW MOSCOW 2026, held on August 29–30 at Crocus Expo in Moscow, Russia.
The two-day event brought together vape brands, retailers, distributors and industry professionals, providing an excellent opportunity for our team to connect with the market, present our latest retail display solutions and gain a deeper understanding of evolving retail needs in Russia.
Connecting with the Vape Retail Industry in Moscow
Throughout the exhibition, the APEX team welcomed visitors to our booth and discussed a wide range of retail display requirements and store fixture projects.
Many of the conversations went beyond the appearance of a display. Retailers and industry partners were also interested in practical considerations such as product capacity, visibility, security, lighting, branding, installation and adaptability to different store environments.
These face-to-face discussions provided valuable insights into how vape and tobacco retailers are approaching their physical retail spaces and what they expect from modern display fixtures.
Showcasing Custom Vape & Tobacco Display Solutions
At VAPE CLUB SHOW MOSCOW 2026, APEX presented retail display solutions developed for vape and tobacco retail environments.
Our approach combines visual merchandising with practical retail functionality. Depending on the requirements of each project, APEX can integrate features such as:
- Metal, acrylic, wood and multi-material structures
- Integrated LED lighting
- Adjustable shelving and product organization systems
- Secure display and locking solutions
- Custom graphics and branding
- Lightboxes and digital display screens
- Modular structures for different store layouts
- Knock-down structures for more efficient transportation and installation
Rather than offering a single standard fixture for every project, we work with brands, retailers and retail solution partners to develop displays around their products, store environments and rollout requirements.
Listening to the Market
One of the most valuable parts of VAPE CLUB SHOW MOSCOW 2026 was the opportunity to listen directly to the market.
Retail environments vary significantly between countries, store formats and product categories. Understanding how products are actually displayed and sold helps us make better decisions during the design and engineering process.
The discussions in Moscow reinforced several important considerations for vape retail displays, including efficient use of space, clear product organization, strong brand visibility, practical security and flexible fixture configurations.
These insights will continue to influence how APEX develops display solutions for Russia, Eastern Europe and other international markets.
More Than an Exhibition
For APEX, participating in an international exhibition is not simply about showcasing products.
It is also an opportunity to understand local markets, exchange ideas with industry professionals and bring real-world retail feedback back into our design and manufacturing process.
Our team is continuously exploring how materials, structures, lighting, graphics, security features and modular systems can work together to create retail displays that are both visually effective and practical for everyday store operations.
Thank You, Moscow
We would like to thank everyone who visited the APEX booth at VAPE CLUB SHOW MOSCOW 2026.
It was a pleasure meeting new partners, reconnecting with industry professionals and discussing upcoming retail projects.
The exhibition may have ended, but many new conversations have just begun.
APEX looks forward to continuing to support vape and tobacco brands, retailers, distributors and retail solution partners with custom retail display and store fixture solutions for projects around the world.
About APEX
Founded in 2005, APEX is a custom retail display and store fixture manufacturer providing integrated design and manufacturing solutions for global brands and retailers.
With manufacturing capabilities covering metal, wood, acrylic, engineering plastics and multi-material structures, APEX supports projects ranging from individual product displays to customized retail fixture systems and multi-store rollouts.
Our solutions serve a wide range of retail sectors, including vape and tobacco, beauty and cosmetics, consumer electronics and other branded retail environments.
